Short research profile

Applied linguistics

Cultural-linguistic approaches

Text and discourse linguistics (i.e., public media, social media)

Argumentation and rhetoric analysis

Digital and multimodal communication

Terminology and institutional/organisational communication (i.e., sustainability reports, advertisement)

Conversational analysis (i.e., medical communication, climate change communication)

Sociolinguistics

Prospective (and projective) communication 

Lingusitic approaches in qualitative methods (i.e., interviews, focus groups) and mixed methods approaches in social sciences

Language and sustainability, urbanity, health, and wellbeing
Language and bioethics, future generations

Cultural transformation in health, risk communication (predictive turn), health literacy